Cron, William L.
Sales management : concepts and cases /
William L. Cron, Thomas E. DeCarlo.
- 10th ed.
- India : Wiley, c2010
- xx, 345, 99 p. : ill. ; 23 cm.
9788726526383
Business.
Marketing management.
Sales management.
Sales management- Ethics.
Sales promotion.
658.81