Zeithaml, Valarie A. <br/><br/>
Service Marketing :  Integrating Customer Focus Across the Firm / 
Valarie A. Zeithaml 
 - 4th ed. 
 - Boston :  McGraw Hill,  c2006. 
 - xxvii, 708p. :  ill. ,  23cm. 
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<br/><br/><label>ISBN: </label>0071244964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Consumer behavior.<br/>Marketing communication.
<br/><br/><label>Dewey Class. No.: </label>658.8