TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
TI  - Service Marketing: Integrating Customer Focus Across the Firm 
SN  - 0071244964
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill
KW  - Business
KW  - Marketing management
KW  - Consumer behavior
KW  - Marketing communication
N1  - Business
ER  -