Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.
- 16th ed.
- Boston ; London : McGraw-Hill/Irwin, c2008.
- xlvi, 494 p. : ill. ; 24 cm.
9780071285902
Business. Strategic management. Strategic planning. Business strategy. Business planning. Business ethics. International marketing strategy. Corporate strategy. Corporate leadership.