TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Strickland, A.J. 
AU  - Gamble, John E. 
TI  - Crafting and executing strategy : : the quest for competitive advantage : concepts and cases 
SN  - 9780071285902
U1  - 658.4012 22
PY  - 2008///.
CY  -  Boston ; London : 
PB  - McGraw-Hill/Irwin, 
KW  - Business
KW  -  Strategic management
KW  - Strategic planning
KW  - Business strategy
KW  - Business planning
KW  - Business ethics
KW  - International marketing strategy
KW  - Corporate strategy
KW  - Corporate leadership
N1  - Business
ER  -