Perreault,  William D.  <br/><br/>
Applications in basic marketing :    clippings from the popular business press / 
E. Jerome McCarthy and William D. Perreault. 
 - New York :  McGraw- Hill,   c2005. 
 - 214p. :  ill. ;  26 cm. 
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<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Marketing environment.<br/>Consumer behavior.<br/>Sales promotion.<br/>Marketing ethics.
<br/><br/><label>Dewey Class. No.: </label>658.4