TY  - BOOK
AU  - Perreault,  William D. 
AU  - McCarthy, E. Jerome.
TI  - Applications in basic marketing : : clippings from the popular business press 
SN  - 0072864702
U1  - 658.4 22
PY  - 2005///
CY  - New York
PB  - McGraw- Hill, 
KW  - Business
KW  - Marketing management
KW  - Marketing environment
KW  - Consumer behavior
KW  - Sales promotion
KW  - Marketing ethics
N1  - Business
ER  -