Kapferer, Jean-Noel. <br/><br/>
The new strategic brand management :  creating and sustaining brand equity long term / 
Jean-Noel Kapferer. 
 - 4th ed. 
 - New Delhi :  Kogan Page,  c2008. 
 - xv, 560 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978817554406  717.75 
<br/><br/><label>LCCN: </label>2007037849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Brand management.<br/>Brand architecture.<br/>Global branding.<br/>Strategic branding.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K37 2008 
<br/><br/><label>Dewey Class. No.: </label>658.82705