TY  - BOOK
AU  - Kapferer,Jean-Noel
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 978817554406
AV  - HD69.B7 K37 2008
U1  - 658.82705 22
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Business
KW  - Brand management
KW  - Brand architecture
KW  - Global branding
KW  - Strategic branding
N1  - Includes bibliographical references and index; Business
ER  -