International business /
Alan M. Rugman, Richard M. Hodgetts.
- 3rd ed.
- Singapore : Pearson Education, c2003.
- xxxvi, 628 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
8129703424
2005054646
Business. International business. International business enterprises. Business strategies, International. Business environment. International trade. Marketing strategy. International financial management. Negotiation strategy. Corporate strategy.