Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 7th ed. 
 - India :  Wiley,  c2005. 
 - xvi, 751 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>812650806x 
<br/><br/><label>LCCN: </label>00035933  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Business.<br/>Marketing management.<br/>Market research.<br/>Research design.<br/>Electronic commerce.<br/>Data base marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / A14 2000 
<br/><br/><label>Dewey Class. No.: </label>658.83