TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 812650806x
AV  - HF5415.2 A14 2000
U1  - 658.83 22
PY  - 2005///
CY  - India
PB  - Wiley
KW  - Marketing research
KW  - Business
KW  - Marketing management
KW  - Market research
KW  - Research design
KW  - Electronic commerce
KW  - Data base marketing
N1  - Includes bibliographical references and index; Business
ER  -