Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 7th ed.  6th ed. 
 - India :  pearson India education,  Dorling kindersley,  c2016.  c2011. 
 - xxx, 968 p.:  ill., tabs., figs., photos;  28 cm. xxviii, 948 p. :  ill., tabs., figs., photos;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332555693 9788131731819 
<br/><br/><label>LCCN: </label>2009011023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.<br/>Business.<br/>Marketing management.<br/>Research design.<br/>International marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2010 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M249m