TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Dash, Satyabhushan.
TI  - Marketing research: an applied orientation 
SN  - 9789332555693
AV  - HF5415.2 .M29 2010
U1  - 658.83 22
PY  - 2016///
PY  - 2011///
CY  - India
PB  - pearson India education, Dorling kindersley
KW  - Marketing research
KW  - Methodology
KW  - Business
KW  - Marketing management
KW  - Research design
KW  - International marketing research
N1  - Includes bibliographical references and index; Business
ER  -