Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. 
 - 7th ed. 
 - Delhi :  Richard D. Irwin,  c2004. 
 - xv, 816 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>LCCN: </label>88018573  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing research - Case studies.<br/>Marketing management. <br/>Research methodology, Scientific.<br/>Advertising research.<br/>Sales analysis.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B65 1989 
<br/><br/><label>Dewey Class. No.: </label>658.83