TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases 
SN  - 8185386161
AV  - HF5415.2 .B65 1989
U1  - 658.83 22
PY  - 2004///
CY  - Delhi
PB  - Richard D. Irwin
KW  - Business
KW  - Marketing research - Case studies
KW  - Marketing management.
KW  - Research methodology, Scientific
KW  - Advertising research
KW  - Sales analysis
N1  - Includes bibliographical references and index; Business
ER  -