Churchill, Gilbert A.

Marketing research : a south asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel. - India : CENGAGE Learning, c2009. - xxvi, 687 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.



978813151510193 616.25

2004102623


Business.
Marketing management.
Market research.
Marketing information systems.
Research design.

HF5415.2 / C5 2005

658.83