Batra, Rajeev.
Advertising management /
Rajeev Batra, John G. Myers, David A. Aaker.
- 5th ed.
- India : Dorling Kindersley, c2006.
- 768 p. : ill. ; 24 cm.
9788177588507
Business.
Advertising.
Market communication.
Global marketing.
Advertising media.
Copyrighting.
Marketing media strategy.