Advertising management
Batra, Rajeev.
creator
Myers, John G.
Aaker, David A.
text
xxu
India
Dorling Kindersley
c2006
5th ed.
monographic
eng
768 p. : ill. ; 24 cm.
Rajeev Batra, John G. Myers, David A. Aaker.
Includes bibliographical references and index.
Business
Business
Advertising
Market communication
Global marketing
Advertising media
Copyrighting
Marketing media strategy
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