TY  - BOOK
AU  - Batra, Rajeev.
AU  - Myers, John G.,
AU  - Aaker, David A.
TI  - Advertising management
SN  - 9788177588507
PY  - 2006///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Advertising
KW  - Market communication
KW  - Global marketing
KW  - Advertising media
KW  - Copyrighting
KW  - Marketing media strategy
N1  - Business
ER  -