Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2004. 
 - xxxii, 405, 54 p. :  ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072547030  
<br/><br/><label>LCCN: </label>2003051185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business.<br/>Marketing environment.<br/>Consumer behavior.<br/>Advertising.<br/>Sales management.<br/>Public relations.<br/>Marketing strategy.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K452 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8