TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 0072547030 
AV  - HF5415 .K452 2004
U1  - 658.8 22
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Business
KW  - Marketing environment
KW  - Consumer behavior
KW  - Advertising
KW  - Sales management
KW  - Public relations
KW  - Marketing strategy
N1  - Includes bibliographical references and index; Business
ER  -