Cateora, Philip R. <br/><br/>
International marketing /  
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 15th ed. 
 - New Delhi :  McGraw Hill Education,  2011. 
 - xxxiii, 622 p. :  ill.;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789339204464  796.88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing.<br/>Marketing management.<br/>International marketing.<br/>International trade.<br/>Global marketing.<br/>International legal environment.<br/>Global marketing strategy.<br/>International market channel.<br/>Marketing communication.<br/>Sales management.<br/>Personal selling.
<br/><br/><label>Dewey Class. No.: </label>658.84