TY - BOOK AU - Cateora, Philip R. ED - Gilly, Mary C. ED - Graham, John L. TI - International marketing / SN - 9789339204464 U1 - 658.84 22 PY - 2011/// CY - New Delhi PB - McGraw Hill Education KW - Business KW - Marketing KW - Marketing management KW - International marketing KW - International trade KW - Global marketing KW - International legal environment KW - Global marketing strategy KW - International market channel KW - Marketing communication KW - Sales management KW - Personal selling N1 - Business ER -