Kirkpatrick, Charles Atkinson.

Effective selling / Charles A. Kirkpatrick, Frederick A. Russ. - 7th ed. - Cincinnati : South-Western Pub. Co., c1981. - vi, 441 p. : ill. ; 22 cm.





0538195606 140.00

80052061


Business.
Marketing management.
Sales promotion - Product.
Sales management.
Selling - Ethics.

HF5438.25 / .K57 1981

658.81