Kirkpatrick, Charles Atkinson.
Effective selling /
Charles A. Kirkpatrick, Frederick A. Russ.
- 7th ed.
- Cincinnati : South-Western Pub. Co., c1981.
- vi, 441 p. : ill. ; 22 cm.
0538195606 140.00
80052061
Business.
Marketing management.
Sales promotion - Product.
Sales management.
Selling - Ethics.
HF5438.25 / .K57 1981
658.81