TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 0071244328
AV  - HF5415.135 .C72 2006
U1  - 658.802 22
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Business
KW  - Strategic marketing
KW  - Strategic brand management
KW  - Advertising
KW  - Sales promotion
KW  - Corporate strategy
KW  - Business strategy
N1  - Includes bibliographical references and indexes; Business
ER  -