Futrell, Charles M. Fundamentals of selling : customers for life through service / Charles M. Futrell. - 10th ed. - New Delhi : Tata McGraw-Hill, c2010. - xxxv, 651 p. : ill. ; 25 cm. ISBN: 9780073404691 530.00 LCCN: 2006030126 Subjects--Topical Terms: Business.Marketing management.Selling.Personal selling.Sales promotion.Customer relationship.Sales ethics. LC Class. No.: HF5438.25 / .F87 2008 Dewey Class. No.: 658.85