TY - BOOK AU - Futrell,Charles M. TI - Fundamentals of selling: customers for life through service SN - 9780073404691 AV - HF5438.25 .F87 2008 U1 - 658.85 22 PY - 2010/// CY - New Delhi PB - Tata McGraw-Hill KW - Business KW - Marketing management KW - Selling KW - Personal selling KW - Sales promotion KW - Customer relationship KW - Sales ethics N1 - Business ER -