TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
AU  - Chatterjee,Jayanta
TI  - Services marketing: people, technology, strategy 
SN  - 9788131725979
AV  - HF5415.13 .L5883 2007
U1  - 658.8 22
PY  - 2010///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Marketing management
KW  - Consumer behavior
KW  - Services marketing strategy
KW  - Services marketing technology
KW  - Business models
KW  - Service environment
N1  - Includes bibliographical references and indexes; Business
ER  -