Loudon, David L.

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New Delhi : Tata McGraw-Hill, c2002. - xxiii, 788 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and index.



0070387672 833.75

92027875


Buiseness.
Marketing management.
Consumer behavior- United States.
Marketing strategy.
Leadership.
Consumerism.
Buyer behavior.

HF5415.32 / L677 1993

658.8342