Consumer behavior : concepts and applications /
David L. Loudon, Albert J. Della Bitta.
- 4th ed.
- New Delhi : Tata McGraw-Hill, c2002.
- xxiii, 788 p. : ill. ; 25 cm.
- McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070387672 833.75
92027875
Buiseness. Marketing management. Consumer behavior- United States. Marketing strategy. Leadership. Consumerism. Buyer behavior.