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639
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BD-DhSEU
20180207173348.0
920728s1993 nyua b 001 0 eng
92027875
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DLC
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658.8342
22
Loudon, David L.
2899
Consumer behavior :
concepts and applications /
David L. Loudon, Albert J. Della Bitta.
4th ed.
New Delhi :
Tata McGraw-Hill,
c2002.
xxiii, 788 p. :
ill. ;
25 cm.
McGraw-Hill series in marketing
2900
Includes bibliographical references and index.
Business
Buiseness.
2417
Marketing management.
13248
Consumer behavior- United States.
2901
Marketing strategy.
2902
Leadership.
2291
Consumerism.
2903
Buyer behavior.
2904
Della Bitta, Albert J.
2907
RH
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