TY - BOOK AU - Loudon,David L. AU - TI - Consumer behavior: concepts and applications SN - 0070387672 AV - HF5415.32 L677 1993 U1 - 658.8342 22 PY - 2002/// CY - New Delhi PB - Tata McGraw-Hill KW - Buiseness KW - Marketing management KW - Consumer behavior- United States KW - Marketing strategy KW - Leadership KW - Consumerism KW - Buyer behavior N1 - Includes bibliographical references and index; Business ER -