Schiffman, Leon G. Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit & S. Ramesh Kumar. - 11th ed. - Delhi : Pearson, c2016. - xxvii, 508 p. : ill. ; 25 cm. Includes index ISBN: 9789332555099 Subjects--Topical Terms: Business. Dewey Class. No.: 658.8342 / S333c