Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins. 
 - 4th ed. 
 - India :  Dorling Kindersley,  c2000. 
 - 416 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131703823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Advertising.<br/>Marketing communication.<br/>Trade advertising.<br/>Retail advertising.<br/>Consumer advertising.<br/>Business advertising.<br/>Financial advertising.<br/>Advertising media.<br/>Sales promotion.<br/>Sponsorship.<br/>Exhibition.<br/>Copyright<br/>Public relation.<br/>Corporate advertising.<br/>Advertising research.<br/>Advertising - Ethics.
<br/><br/><label>Dewey Class. No.: </label>659.1