TY  - BOOK
AU  - Jefkins,Frank
TI  - Advertising
SN  - 9788131703823
U1  - 659.1 22
PY  - 2000///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Advertising
KW  - Marketing communication
KW  - Trade advertising
KW  - Retail advertising
KW  - Consumer advertising
KW  - Business advertising
KW  - Financial advertising
KW  - Advertising media
KW  - Sales promotion
KW  - Sponsorship
KW  - Exhibition
KW  - Copyright
KW  - Public relation
KW  - Corporate advertising
KW  - Advertising research
KW  - Advertising - Ethics
N1  - Includes bibliographical reference and index; Business
ER  -