Advertising and promotion : an integrated marketing communications perspective /
George E. Belch, Michael A. Belch, Keyoor Purani.
- 9th ed.
- India : McGraw-Hill, c2013.
- xliii, 1016 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259026850 925.00
2010040703
Business Advertising. Sales promotion. Communication in marketing. Marketing management. Budget.