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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E
Contributor(s): Baack, Donald
Material type: TextTextPublisher: India : Dorling Kindersely, c2012Edition: 4th edDescription: 478 p. : ill. ; 28 cmISBN: 9788131763292Subject(s): Business | Advertising | Marketing communication | Brand management | Advertising design | Advertising strategy | Sales promotion | Public relation | Personal sellingDDC classification: 659.1
List(s) this item appears in: BBA
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General Stacks 		Non-fiction 659.1 C648i (Browse shelf) 2012 C- 1 Available 014867
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
General Stacks 		Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
General Stacks 		Non-fiction 659.1 C648i (Browse shelf) 2012 C- 2 Available 014868
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Includes index.

Business

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