SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Arnould, Eric
Contributor(s): Price, Linda | Zinkhan, Zeorge
Material type: TextTextPublisher: Boston : McGraw- Hill, c2002Edition: 1st edDescription: xviii, 750 p. : ill. ; 26 cmISBN: 0256133603Subject(s): Business | Marketing management | Consumer behavior | Marketing strategyDDC classification: 658.834
List(s) this item appears in: BBA
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Southeast University Central Library

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Non-fiction 658.834 A765c (Browse shelf) 2002 C- 1 Available 002306
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Includes index.

Business

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