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1. Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2002Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library [Call number: 658.8342 L886c] (3).
Location(s): General Stacks 658.8342 L886c.
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2. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.8342 P478c] (3).
Location(s): Journal's Section 658.8342 P478c.
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