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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

By: Kapferer, Jean-Noel
Material type: TextTextPublisher: New Delhi : Kogan Page, c2008Edition: 4th edDescription: xv, 560 p. : ill. ; 24 cmISBN: 978817554406Subject(s): Business | Brand management | Brand architecture | Global branding | Strategic brandingDDC classification: 658.82705 LOC classification: HD69.B7 | K37 2008
List(s) this item appears in: BBA | Architecture
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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 1 Confined 015004
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 2 Available 015005
Books Southeast University Central Library

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Southeast University Central Library

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Fri Sat Sun-Thu
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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 3 Available 015006
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 4 Available 015007
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.827 K171n (Browse shelf) 2009 C- 5 Available 015008
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Includes bibliographical references and index.

Business

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