SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Zeithaml, Valarie A
Contributor(s): Bitner,Mary Jo
Material type: TextTextPublisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Edition: 3rdDescription: xx, 668 p. : ill. ; 21 cmISBN: 0070530424Subject(s): Business | Marketing management | Services marketing | Consumer behavior | Marketing research | Marketing strategy | Marketing communicationDDC classification: 658.8
List(s) this item appears in: BBA
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Non-fiction 658.8 Z48s (Browse shelf) 2003 C- 1 Available 001345
Books Southeast University Central Library

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Non-fiction 658.8 Z48s (Browse shelf) 2003 C- 2 Available 011942
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Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
General Stacks
Non-fiction 658.8 Z48s (Browse shelf) 2003 C- 3 Available 011943
Books Science & Engineering Seminar Library

Library Service

Sunday -Thursday Friday Saturday
9 am  - 7 pm 9 am  - 5 pm Closed 
General Stacks
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
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Non-fiction 658.8 Z48s (Browse shelf) 2003 C- 4 Available 011944
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Includes Index.

Business

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