SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

Contributor(s): Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C
Material type: TextTextPublisher: New Delhi : Tata McGraw-Hill, c2003Edition: 9th edDescription: xxvi, 790 p. : ill. ; 25 cmISBN: 0070582343Subject(s): Business | Marketing management | Consumer behavior | Marketing strategyDDC classification: 658.83420973
List(s) this item appears in: BBA
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Non-fiction 658.8342 H393c (Browse shelf) 2004 C-1 Available CD - 1 009452A
Books Southeast University Central Library

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Non-fiction 658.8342 H393c (Browse shelf) 2004 C- 1 Available 009452
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Includes index.

Business

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