SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Service Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml

By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D
Material type: TextTextPublisher: Boston : McGraw Hill, c2006Edition: 4th edDescription: xxvii, 708p. : ill. , 23cmISBN: 0071244964Subject(s): Business | Marketing management | Consumer behavior | Marketing communicationDDC classification: 658.8
List(s) this item appears in: BBA
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Southeast University Central Library

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Non-fiction 658.8 Z372s (Browse shelf) 2006 C- 1 Available 011945
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
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Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
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Non-fiction 658.8 Z372s (Browse shelf) 2006 C- 2 Confined 011946
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Includes Index.

Business

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