SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Your search returned 20 results.

Not what you expected? Check for suggestions
1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : McGraw-Hill, c2013Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 659.1 B427a (1). Location(s): General Stacks Call number: 659.1 B427a .
Lists:

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart Call number: 659.1 B427a 2001.
Lists:

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani

by Belch, George E.

Edition: 6th ed., 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2013, c2004Availability: Items available for loan: Southeast University Central Library (16). Items available for reference: Southeast University Central Library ConfinedCall number: 659.1 B427a (1). Checked out (1). Location(s): General Stacks Call number: 659.1 B427a .
Lists:

4.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw- Hill, c2005Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.4 P455a .
Lists:

5.
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.

by Allen, Debbie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart Call number: 658.85 A425c 2006.
Lists:

6.
Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.8342 H393c .
Lists:

7.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 P478c (2). Location(s): Journal's Section Call number: 658.8342 P478c.
Lists:

8.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric | Price, Linda | Zinkhan, Zeorge.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw- Hill, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.834 A765c .
Lists:

9.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.J. : McGraw-Hill/Irwin, c2001Other title: Ecommerce.Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.872 R277e .
Lists:

10.
Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles M.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2010Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.85 F949f (1). Location(s): General Stacks Call number: 658.85 F949f .
Lists:

11.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 13th Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw - Hill, c2007Availability: Items available for loan: Southeast University Central Library (3), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.84 C359i .
Lists:

12.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw Hill Education, 2011Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.84 C359i (1). Location(s): General Stacks Call number: 658.84 C359i .
Lists:

13.
Making millions in direct sales : the 8 essential activities direct sales managers must do every day to build a successful team and earn more money / Michael G. Malaghan.

by Malaghan, Michael G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.872 M236m.
Lists:

14.
Marketing / Michael J. Etzel ... [et al].

by Etzel, Michael J.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2007Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (1). Location(s): General Stacks Call number: 658.8 M345 .
Lists:

15.
Marketing research : a practical approach the new millennium / Joseph F. Hair, Robert p. Bush, David J. Ortinau.

by Hair, Joseph F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2000Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.83 H153m .
Lists:

16.
Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al].

by Walker, Orville C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (2). Location(s): General Stacks Call number: 658.8 M345 .
Lists:

17.
A preface to marketing management / Peter, J. Paul.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2000Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8 P478p .
Lists:

18.
Retailing management / Michael Levy, Barton A Weitz.

by Levy, Michael | Weitz, Barton A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2004Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8702 L668r .
Lists:

19.
Service Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 Z372s (1). Location(s): General Stacks Call number: 658.8 Z372s.
Lists:

20.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner,Mary Jo.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.8 Z48s.
Lists: