Southeast University Library

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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.8342 H393c .
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2.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric | Price, Linda | Zinkhan, Zeorge.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw- Hill, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.834 A765c .
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3.
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Crafting and executing strategy : the quest for competitive advantage; concepts and cases / Arthur A. Thompson ... [et al.].

by Thompson, Arthur A.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2012Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.4012 C885 (1). Location(s): General Stacks Call number: 658.4012 C885 .
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4.
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.

by Thompson, Arthur A | Strickland, A.J | Gamble, John E.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston ; London : McGraw-Hill/Irwin, c2008Availability: Items available for loan: Southeast University Central Library (4). Location(s): General Stacks Call number: 658.4012 T468c.
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5.
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J Strickland, John Gamble.

by Thompson, Arthur A | Strickland, A. J | Gamble, John.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston ; London : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.4012 T468c .
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6.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 13th Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw - Hill, c2007Availability: Items available for loan: Southeast University Central Library (3), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.84 C359i .
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7.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw Hill Education, 2011Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.84 C359i (1). Location(s): General Stacks Call number: 658.84 C359i .
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8.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 K394m (1). : Location(s): General Stacks Call number: 658.8 K394m .
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9.
Marketing / Michael J. Etzel ... [et al].

by Etzel, Michael J.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2007Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (1). Location(s): General Stacks Call number: 658.8 M345 .
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10.
Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al].

by Walker, Orville C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (2). Location(s): General Stacks Call number: 658.8 M345 .
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11.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner,Mary Jo.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.8 Z48s.
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