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1. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani

by Belch, George E.

Edition: 6th ed., 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2013, c2004Availability: Items available for loan: Southeast University Central Library (12). Items available for reference: Southeast University Central Library [Call number: 659.1 B427a ] (5).
Checked out (1).
Location(s): General Stacks 659.1 B427a .
Lists:

2. Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw- Hill, c2005Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.4 P455a ] (1).
Location(s): General Stacks 658.4 P455a .
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3. Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart 658.8342 H393c 2004.
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4. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.8342 P478c] (3).
Location(s): Journal's Section 658.8342 P478c.
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5. Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric | Price, Linda | Zinkhan, Zeorge.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw- Hill, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 658.834 A765c 2002.
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6. Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 659.1 A681c 2002.
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7. Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for reference: Southeast University Central Library [Call number: 658.8 K394m 2004] (1). Location(s): Book Cart 658.8 K394m 2004.
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8. Retailing management / Michael Levy, Barton A Weitz.

by Levy, Michael | Weitz, Barton A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2004Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 658.8702 L668r 2004.
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9. Service Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.8 Z372s] (1).
Location(s): General Stacks 658.8 Z372s.
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10. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner,Mary Jo.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Location(s): General Stacks 658.8 Z48s.
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