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1. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : McGraw-Hill, c2013Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 659.1 B427a 2013] (1).
Location(s): Book Cart 659.1 B427a 2013.
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2. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart 659.1 B427a 2001.
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3. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani

by Belch, George E.

Edition: 6th ed., 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2013, c2004Availability: Items available for loan: Southeast University Central Library (12). Items available for reference: Southeast University Central Library [Call number: 659.1 B427a ] (5).
Checked out (1).
Location(s): General Stacks 659.1 B427a .
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4. Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw- Hill, c2005Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.4 P455a ] (1).
Location(s): General Stacks 658.4 P455a .
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5. Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.

by Allen, Debbie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart 658.85 A425c 2006.
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6. Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart 658.8342 H393c 2004.
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7. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.8342 P478c] (3).
Location(s): Journal's Section 658.8342 P478c.
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8. Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric | Price, Linda | Zinkhan, Zeorge.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw- Hill, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 658.834 A765c 2002.
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9. E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.J. : McGraw-Hill/Irwin, c2001Other title: Ecommerce.Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 658.872 R277e 2001.
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10. Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles M.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2010Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.85 F949f ] (2).
Location(s): General Stacks 658.85 F949f .
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11. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 13th Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw - Hill, c2007Availability: Items available for loan: Southeast University Central Library (1), Science & Engineering Seminar Library (2). Items available for reference: Southeast University Central Library [Call number: 658.84 C359i ] (2).
Location(s): General Stacks 658.84 C359i .
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12. International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw Hill Education, 2011Availability: Items available for reference: Southeast University Central Library [Call number: 658.84 C359i ] (3). Location(s): General Stacks 658.84 C359i .
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13. Making millions in direct sales : the 8 essential activities direct sales managers must do every day to build a successful team and earn more money / Michael G. Malaghan.

by Malaghan, Michael G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart 658.872 M236m 2005.
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14. Marketing / Michael J. Etzel ... [et al].

by Etzel, Michael J.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2007Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library [Call number: 658.8 M345 2007] (1).
Location(s): General Stacks 658.8 M345 2007.
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15. Marketing research : a practical approach the new millennium / Joseph F. Hair, Robert p. Bush, David J. Ortinau.

by Hair, Joseph F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2000Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 658.83 H153m 2000.
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16. Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al].

by Walker, Orville C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.8 M345 ] (2).
Location(s): General Stacks 658.8 M345 .
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17. A preface to marketing management / Peter, J. Paul.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2000Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 658.8 P478p 2000.
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18. Retailing management / Michael Levy, Barton A Weitz.

by Levy, Michael | Weitz, Barton A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2004Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks 658.8702 L668r 2004.
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19. Service Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library [Call number: 658.8 Z372s] (1).
Location(s): General Stacks 658.8 Z372s.
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20. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner,Mary Jo.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Location(s): General Stacks 658.8 Z48s.
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