SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : McGraw-Hill, c2013Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 659.1 B427a (1). Location(s): General Stacks Call number: 659.1 B427a .
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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart Call number: 659.1 B427a 2001.
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3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani

by Belch, George E.

Edition: 6th ed., 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2013, c2004Availability: Items available for loan: Southeast University Central Library (16). Items available for reference: Southeast University Central Library ConfinedCall number: 659.1 B427a (1). Checked out (1). Location(s): General Stacks Call number: 659.1 B427a .
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4.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw- Hill, c2005Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.4 P455a .
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5.
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.

by Allen, Debbie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart Call number: 658.85 A425c 2006.
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6.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2002Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 L886c (1). Location(s): General Stacks Call number: 658.8342 L886c.
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7.
Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.8342 H393c .
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8.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 P478c (2). Location(s): Journal's Section Call number: 658.8342 P478c.
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9.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric | Price, Linda | Zinkhan, Zeorge.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw- Hill, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.834 A765c .
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10.
Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 659.1 A681c .
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11.
Crafting and executing strategy : the quest for competitive advantage; concepts and cases / Arthur A. Thompson ... [et al.].

by Thompson, Arthur A.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2012Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.4012 C885 (1). Location(s): General Stacks Call number: 658.4012 C885 .
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12.
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.

by Thompson, Arthur A | Strickland, A.J | Gamble, John E.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston ; London : McGraw-Hill/Irwin, c2008Availability: Items available for loan: Southeast University Central Library (4). Location(s): General Stacks Call number: 658.4012 T468c.
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13.
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J Strickland, John Gamble.

by Thompson, Arthur A | Strickland, A. J | Gamble, John.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston ; London : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.4012 T468c .
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14.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.J. : McGraw-Hill/Irwin, c2001Other title: Ecommerce.Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.872 R277e .
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15.
Economics : today tomorrow / Roger Leroy Miller .

by Miller, Roger Leroy.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 330 M649e .
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16.
Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles M.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2010Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.85 F949f (1). Location(s): General Stacks Call number: 658.85 F949f .
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17.
International business / K Aswathappa.

by Aswathappa, K.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi : Tata Mcgraw-Hill, C2006Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.18 A861i.
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18.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 13th Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw - Hill, c2007Availability: Items available for loan: Southeast University Central Library (3), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.84 C359i .
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19.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2005Availability: Items available for loan: Southeast University Central Library (3). Location(s): General Stacks Call number: 658.84 C359i.
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20.
International marketing / Philip R Cateora, John L Graham and Prashant Salwan.

by Cateora, Philip R | Graham, John L | Salwan, Prashant.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, c2007Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.84 C359i .