SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart Call number: 659.1 B427a 2001.
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2.
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.

by Allen, Debbie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Location(s): Book Cart Call number: 658.85 A425c 2006.
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3.
Crafting and executing strategy : the quest for competitive advantage; concepts and cases / Arthur A. Thompson ... [et al.].

by Thompson, Arthur A.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2012Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.4012 C885 (1). Location(s): General Stacks Call number: 658.4012 C885 .
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4.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New yourk : McGraw-Hill, c2002Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.84 C359i 2002.
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