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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Design is storytelling / Ellen Lupton.

By: Lupton, Ellen [author.]
Material type: TextTextPublisher: New York, Cooper Hewitt, 2017Description: 159p. : 21 cmISBN: 9781942303190 (pbk.)Subject(s): Design -- Human factors | Design -- Psychological aspects | Storytelling in art | Visual communication -- Psychological aspects | Creative thinkingDDC classification: 745.4
Contents:
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
List(s) this item appears in: Architecture
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General Stacks 		Fiction 745.4 L776d (Browse shelf) 2017 C-1 Confined 021738
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Includes index.

"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.

Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.

Architecture

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